By: Beth Brelje
Mastercard’s policy change means the corporation is solely accountable for its advertising decisions. If it decides to celebrate woke themes or quash conservative values, it won’t be able to blame a third party like GARM for its messaging. The good news for Mastercard is, there are many ways to promote its brand broadly, sensitively, and reach many more potential customers using common ground themes.
“The win at Mastercard is one of 13 policy and behavior changes at major corporations from ADF’s coalition of like-minded shareholder advocates so far this year,” the ADF stated. “Earlier this year, PepsiCo and Johnson & Johnson made similar commitments, cutting ties with third-party censorship cartels like GARM. JPMorgan Chase recently enacted a major policy change to prevent future discriminatory debanking, while the coalition has made substantive progress at Walmart, Comcast, Verizon, and Morgan Stanley.”