Recently, one of Kering’s flagships, Balenciaga, has received outrage for a creepy ad that features two young girls holding stuffed animals dressed in what looks to be bondage gear.
In one photo, a little girl with fiery red hair is shown wearing one of the company’s T-shirts while she holds the strap of a white bear that is wearing a vest with a padlocked choker around its neck.
Balenciaga’s parent company, Kering Group, and Dr. Helen Crowley, Kering’s Head of Sustainable Sourcing Innovation, are both WEF members.