What exactly does that mean? Here is a definition from Investopedia.
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What Is a White Label Product?
White label products are sold by retailers with their own branding and logo but the products themselves are manufactured by a third party. White labeling occurs when the manufacturer of an item uses the branding requested by the purchaser or marketer instead of its own. The end product appears as though it’s been produced by the purchaser.
KEY TAKEAWAYS
White label products are made by one company and packaged and sold by other companies under various brand names.
Big-box retailers have been successful in selling white label items that feature their own branding.
Private label branding is a worldwide phenomenon that has been growing steadily since the late 1990s.
White label branding saves companies time, energy, and money in terms of production and marketing costs.
https://www.investopedia.com/terms/w/white-label-product.asp